My Current Projects.
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Co-Lab
The Co-Lab is a collaborative model where undergraduate and postgraduate students and PhD candidates work together with senior academics and Early Career Researchers to examine issues related to communication – especially in the fields of health, the environment and social issues. The Lab also explores digital aspects of communication such social media, social influence and digital communication. The Co-Lab is co-led by Associate Professor Lukas Parker and Professor Linda Brennan and is situated in the School of Media and Communication at RMIT University. |
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National Date Labelling and Storage Advice – Phase 1
This project aims to create a new approach to date labelling and storage advice that will play a role in reducing consumer food waste. This research addresses the issue of household food waste problem by i) exploring how consumers use (or do not use) “use by” and “best before” dates labelling, and ii) investigating communications about storage advice systems, to make informed decisions about storing and using food and how these decisions might contribute to or reduce food waste. This Fight Food Waste CRC project in partnership with Department of Environment and Science (Queensland), Green Industries SA, NSW Environment Protection Authority and Sustainability Victoria. |
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Game Ready: Exploring Food Choices and Consumption Practices in the Context of Community Sport.
This project explores food choices and consumption practices in the broader context of community sport participation. It looks at family food consumption practices associated with sport commitments that occur not only within sport venues but also food choices that are influenced by sport involvement. This project is led by RMIT University, funded by VicHealth and in partnership with Football Victoria. |
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Special issue:
Towards Sustainable Marketing: Promoting Sustainable Behavior and Consumption This Special Issue seeks to advance the current state of research on sustainable lifestyles, behaviour, and consumption. The overarching aim is to explore new perspectives on sustainability and sustainable consumption, by focusing on marketing and behaviour change on sustainability-related topics. Interdisciplinary contributions are encouraged. Deadline: 31 January 2024 |
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Forthcoming release:
Packaging, Consumers and Food Waste: Innovative Approaches for Sustainable Practices My co-editors are Bruno Schivinski and Linda Brennan and the publisher is Springer Nature. Expected release: 2024 |
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Forthcoming new edition:
Social Marketing and Behaviour Change: Models, Theory and Applications (second edition) My co-authors are Linda Brennan and Nguyen Luu and the publisher is Edward Elgar. Expected release: 2024 |
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Forthcoming release:
Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice My co-editors are Linda Brennan, Krzysztof Kubacki, Divya Garg, Michaela Jackson and Ella Chorazy and the publisher is World Scientific. Expected release: 2023 |
My Recent Projects.
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Consumer Perceptions of the Role of Packaging in Reducing Food Waste
The project's aim is to understand the perceptions and use of packaging by consumers and how this plays a role in household food waste generation. With a greater understanding of how people appreciate and use packaging, along with the food waste they generate, we can design improved packaging and communications on food waste avoidance that will ultimately reduce food waste. This Fight Food Waste CRC project is led by Sustainability Victoria in partnership with Woolworths and RMIT University. |
My Recent Project Partners.
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