My Current Projects.

​The Communication & Change Co-Lab (3C) undertakes projects that create change through communication - whether that be social, behavioural, or cultural. 3C believes in the power that communication has to change society for the better. 3C's focus on applied communication combines theoretical with practical approaches - identifying pathways for change, to promote change and create change on issues that are important to society. This has included projects within health communication, the role of communication in engaging broad as well as niche audiences, and the use of social marketing to engage communities on key social issues.

3C is led by Associate Professor Lukas Parker. It is situated in the School of Media and Communication at RMIT University
​The Co-Lab (Communication Collaboratory) is a collaborative model where undergraduate and postgraduate students and PhD candidates work together with senior academics and Early Career Researchers to examine issues related to communication – especially in the fields of health, the environment and social issues. The Lab also explores digital aspects of communication such a social media, social influence and digital communication. 

The Co-Lab is co-led by Associate Professor Lukas Parker, Professor Linda Brennan and Dr Ella Chorazy and is situated in the School of Media and Communication at RMIT University and part of 3C - Communication and Change Co-Lab.
National Date Labelling and Storage Advice – Phase 1

This project aims to create a new approach to date labelling and storage advice that will play a role in reducing consumer food waste. This research addresses the issue of household food waste problem by i) exploring how consumers use (or do not use) “use by” and “best before” dates labelling, and ii) investigating communications about storage advice systems, to make informed decisions about storing and using food and how these decisions might contribute to or reduce food waste. 
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​This End Food Waste Cooperative Research Centre project is in partnership with Department of Environment and Science (Queensland), Green Industries SA, NSW Environment Protection Authority and Sustainability Victoria.
Lifeblood insights into specific Culturally and Linguistically Diverse blood donation perceptions and needs

The goal of this project is to provide Australian Red Cross Lifeblood insights into specific Culturally and Linguistically Diverse (CALD) communities' blood donation perceptions and needs. The project conducts research to better understand the linguistic and cultural needs of communities around our donor centres. Tests a suite of interventions for the provision of information in accessible formats.
Communicating to CALD Communities: best practice engagement to connect with digitally excluded groups

Australian energy consumers are increasingly urged to consider their energy futures. However, recent research has shown that culturally and linguistically diverse (CALD) communities risk being left behind as information about energy markets and initiatives moves online. The goal of this project is to gain insight into the communication needs of older members of CALD communities and newly-arrived migrants who are at risk of exclusion from digital and online-based information. It focuses on understanding the challenges in engaging these communities about their energy supply and specific communication methods to engage them with information. 
Forthcoming new edition:
​Social Marketing and Behaviour Change: Models, Theory and Applications (second edition)
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My co-authors are Linda Brennan and Nguyen Luu and the publisher is Edward Elgar.
Expected release: 2025
Forthcoming release:
Packaging, Consumers and Food Waste: Innovative Approaches for Sustainable Practices

My co-editors are Bruno Schivinski and Linda Brennan and the publisher is Springer Nature.
Expected release: 2025
Forthcoming release:
Professional Communication: Concepts, Issues and Skills

My co-editors are Glen Donnar and Linda Brennan and the publisher is Routledge.
Expected release: 2025

My Recent Projects.

Game Ready: Exploring Food Choices and Consumption Practices in the Context of Community Sport

Game Ready explored family food practices associated with sports training and games, specifically examining:
  • Materials: The objects, artefacts and physical performance involved in consumption – specifically food and beverage items and the required tools for preparation and packaging.
  • Competencies: The knowledge and skill required for preparation and consumption of food before, during and after sport.
  • Meanings: The social and symbolic significance of consumption before, during and after sport.

​This project was funded by  VicHealth and was in partnership with Football Victoria.
Consumer Perceptions of the Role of Packaging in Reducing Food Waste

This project aims to understand consumer perceptions of the role of packaging in reducing food waste by:
  • discovering target areas that will help drive packaging design decisions.
  • discovering key consumer behaviours that may be adapted to reduce food waste.
  • determining potential consumer responses to labelling and packaging alternatives in relation to food packaging.
  • providing formative information for partners’ new product development processes.
  • designing packaging solutions to reduce food waste.
  • designing more effective consumer education campaigns to reduce food waste.

​​This Fight Food Waste Cooperative Research Centre (now End Food Waste Cooperative Research Centre) project partnered with Sustainability Victoria and Woolworths.
Special issue:
Towards Sustainable Marketing: Promoting Sustainable Behavior and Consumption

This Special Issue seeks to advance the current state of research on sustainable lifestyles, behaviour, and consumption. The overarching aim is to explore new perspectives on sustainability and sustainable consumption, by focusing on marketing and behaviour change on sustainability-related topics. Interdisciplinary contributions are encouraged.

Deadline: 31 January 2024

My Recent Project Partners.

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