My Books.
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Brennan, L., Parker, L., Garg, D., Kubacki, K., Jackson, M. & Chorazy, E. (Eds., 2023). Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice, Singapore: World Scientific.
Kubacki, K., Parker, L., Domegan, C., & Brennan, L. (Eds., 2022). The Routledge Companion to Marketing and Society, Abingdon, UK: Routledge. [In Press]
Parker, L., & Brennan, L. (Eds., 2020). Social Marketing and Advertising in the Age of Social Media, Cheltenham, UK: Edward Elgar Publishing.
Crawford, R., Brennan, L., & Parker, L. (Eds., 2017). Global Advertising Practice in a Borderless World. Abingdon, UK: Routledge.
Brennan, L., Binney, W., Parker, L., Aleti, T., & Nguyen, D. (2014). Social marketing and behaviour change: Models, theory and applications, Cheltenham, UK: Edward Elgar Publishing.
Brennan, L., Parker, L., Aleti Watne, T., Fien, J., Duong, T. H., & Doan, M.-A. (Eds., 2013). Growing sustainable communities: A development guide for Southeast Asia. Prahran: Tilde University Press.
Kubacki, K., Parker, L., Domegan, C., & Brennan, L. (Eds., 2022). The Routledge Companion to Marketing and Society, Abingdon, UK: Routledge. [In Press]
Parker, L., & Brennan, L. (Eds., 2020). Social Marketing and Advertising in the Age of Social Media, Cheltenham, UK: Edward Elgar Publishing.
Crawford, R., Brennan, L., & Parker, L. (Eds., 2017). Global Advertising Practice in a Borderless World. Abingdon, UK: Routledge.
Brennan, L., Binney, W., Parker, L., Aleti, T., & Nguyen, D. (2014). Social marketing and behaviour change: Models, theory and applications, Cheltenham, UK: Edward Elgar Publishing.
Brennan, L., Parker, L., Aleti Watne, T., Fien, J., Duong, T. H., & Doan, M.-A. (Eds., 2013). Growing sustainable communities: A development guide for Southeast Asia. Prahran: Tilde University Press.
My Journal Articles.
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Cover, R., Parker, L., Young, C. & Ostapets, K. (2023). Entertaining information: Third-party influencers’ role in COVID-safety health communication, Media International Australia, #(#), 1-15
Brennan, L., Francis, C., Jenkins, E. L., Schivinski, B., Jackson, M., Florence, E., Parker, L., Langley, S., Lockrey, S., Verghese, K., Phan-Le, N. T., Hill, A.& Ryder, M. (2023). Consumer perceptions of food packaging in its role in fighting food waste. Sustainability, 15(3), 1917.
Micallef, D., Parker, L., Brennan, L., Schivinski, B., & Jackson, M. (2022). Improving the health of emerging adult gamers – a scoping review of influences. Nutrients, 14, 2226.
Phan-Le, N. T., Brennan, L. & Parker, L. (2022). The search for scientific meaning in mindfulness research: insights from a scoping review. PLoS ONE, 17(5), e0264924.
Westberg, K., Stavros, C., Parker, L., Druce, A., Martin, D., Worsley, T., Reid, M., & Fouvy, D. (2022). Promoting healthy eating in the community sport setting: A scoping review. Health Promotion International, 37(1), daab030.
Langley, S, Phan-Le, N. T., Brennan, L., Parker, L., Jackson, M., Francis, C., Lockrey, S., Verghese, K., & Alessi, N. (2021). The good, the bad, and the ugly: food packaging and consumers. Sustainability. 13(22), 12409.
Micallef, D., Brennan, L., Parker, L, Schivinski, B., & Jackson, M. (2021). Where do online games fit into the health behaviour ecology of emerging adults: A scoping review. Nutrients, 13, 2895.
Jackson, M., Brennan, L., & Parker, L. (2021). The public health community’s use of social media for policy advocacy: A scoping review and suggestions to advance the field. Public Health, 198, 146-155.
Parker, L., Kubacki, K., Brennan, L., Reid, M., & Szablewska, N. (2020). Guest Editorial: Social Transformation and Vulnerable Populations. Journal of Social Marketing, 10(4), 447-449.
Jackson, M., Parker, L., Brennan, L., & Robinson, J. (2020). Balancing benefits: Evidence-based guidelines for school-banking programs. International Journal of Bank Marketing, 39(4), 678-708.
Nguyen, A. T., Parker, L., Brennan, L., & Lockrey, S. (2020). A consumer definition of eco-friendly packaging. Journal of Cleaner Production, 252, 119792.
Nhan, L. D. T., Parker, L., Son, M. T. H., Parker, E. M., Moore, M. R., Sidik, M., & Draisin, N. (2019). Evaluation of an integrated multi-sector campaign to increase child helmet use in Vietnam. Injury Prevention, 25, 206-210.
Pham, H., Brennan, L., Parker, L., Phan, T. N., Ulhaq, I. Nkhoma, M., & Nguyen, M. N. (2019). Enhancing Cyber Security Behavior: An Internal Social Marketing Approach. Information and Computer Security, 28(2), 133-159.
Pochun, T., Brennan, L., & Parker, L. (2018). Advertising effects? an elemental experiment. Australasian Marketing Journal, 26, 338-349.
Duong, T. H., & Parker, L. (2018). Going With The Flow: Young Motorcyclists’ Misperceived Norms And Motorcycle Speeding Behaviour. Journal of Social Marketing, 8(3), 314-332.
Aleti, T., Brennan, L., & Parker, L. (2015). Family communication for the modern era: a typology, Young Consumers, 16(4), 367-384.
Aleti, T., Brennan, L., & Parker, L. (2015). Consumer socialisation agency within three-generational Vietnamese families. Young Consumers, 16(2): 172-188.
Duong, T. H., Brennan, L., Parker, L., & Florian, M. (2015). But I AM normal: safe? driving in Vietnam. Journal of Social Marketing, 5(2), 105-124.
Parker, L., Brennan, L., Watne, T. A., Duong, T. H., & Nguyen, D. (2014). Self expression versus the environment: Attitudes in conflict. Young Consumers, 15(2), 138-152.
Brennan, L., & Parker, L. (2014). Beyond behaviour change: social marketing and social change. Journal of Social Marketing, 4(3), 194-197.
Nguyen, D., Parker, L., Brennan, L., & Clements, A. (2014). The taboo question: condom retailing in Vietnam. Journal of Social Marketing, 4(2), 133-154.
Brennan, L., Binney, W., Aleti, T., & Parker, L. (2014). Why validation is important: an example using the NEP scale. Market & Social Research, 22(2), 15-31.
Dubelaar, C., Jevons, C., & Parker, L. (2003). Personal information privacy and shopping behaviour on the Internet. Journal of Asia Pacific Marketing, 2(1), 65-74.
Brennan, L., Francis, C., Jenkins, E. L., Schivinski, B., Jackson, M., Florence, E., Parker, L., Langley, S., Lockrey, S., Verghese, K., Phan-Le, N. T., Hill, A.& Ryder, M. (2023). Consumer perceptions of food packaging in its role in fighting food waste. Sustainability, 15(3), 1917.
Micallef, D., Parker, L., Brennan, L., Schivinski, B., & Jackson, M. (2022). Improving the health of emerging adult gamers – a scoping review of influences. Nutrients, 14, 2226.
Phan-Le, N. T., Brennan, L. & Parker, L. (2022). The search for scientific meaning in mindfulness research: insights from a scoping review. PLoS ONE, 17(5), e0264924.
Westberg, K., Stavros, C., Parker, L., Druce, A., Martin, D., Worsley, T., Reid, M., & Fouvy, D. (2022). Promoting healthy eating in the community sport setting: A scoping review. Health Promotion International, 37(1), daab030.
Langley, S, Phan-Le, N. T., Brennan, L., Parker, L., Jackson, M., Francis, C., Lockrey, S., Verghese, K., & Alessi, N. (2021). The good, the bad, and the ugly: food packaging and consumers. Sustainability. 13(22), 12409.
Micallef, D., Brennan, L., Parker, L, Schivinski, B., & Jackson, M. (2021). Where do online games fit into the health behaviour ecology of emerging adults: A scoping review. Nutrients, 13, 2895.
Jackson, M., Brennan, L., & Parker, L. (2021). The public health community’s use of social media for policy advocacy: A scoping review and suggestions to advance the field. Public Health, 198, 146-155.
Parker, L., Kubacki, K., Brennan, L., Reid, M., & Szablewska, N. (2020). Guest Editorial: Social Transformation and Vulnerable Populations. Journal of Social Marketing, 10(4), 447-449.
Jackson, M., Parker, L., Brennan, L., & Robinson, J. (2020). Balancing benefits: Evidence-based guidelines for school-banking programs. International Journal of Bank Marketing, 39(4), 678-708.
Nguyen, A. T., Parker, L., Brennan, L., & Lockrey, S. (2020). A consumer definition of eco-friendly packaging. Journal of Cleaner Production, 252, 119792.
Nhan, L. D. T., Parker, L., Son, M. T. H., Parker, E. M., Moore, M. R., Sidik, M., & Draisin, N. (2019). Evaluation of an integrated multi-sector campaign to increase child helmet use in Vietnam. Injury Prevention, 25, 206-210.
Pham, H., Brennan, L., Parker, L., Phan, T. N., Ulhaq, I. Nkhoma, M., & Nguyen, M. N. (2019). Enhancing Cyber Security Behavior: An Internal Social Marketing Approach. Information and Computer Security, 28(2), 133-159.
Pochun, T., Brennan, L., & Parker, L. (2018). Advertising effects? an elemental experiment. Australasian Marketing Journal, 26, 338-349.
Duong, T. H., & Parker, L. (2018). Going With The Flow: Young Motorcyclists’ Misperceived Norms And Motorcycle Speeding Behaviour. Journal of Social Marketing, 8(3), 314-332.
Aleti, T., Brennan, L., & Parker, L. (2015). Family communication for the modern era: a typology, Young Consumers, 16(4), 367-384.
Aleti, T., Brennan, L., & Parker, L. (2015). Consumer socialisation agency within three-generational Vietnamese families. Young Consumers, 16(2): 172-188.
Duong, T. H., Brennan, L., Parker, L., & Florian, M. (2015). But I AM normal: safe? driving in Vietnam. Journal of Social Marketing, 5(2), 105-124.
Parker, L., Brennan, L., Watne, T. A., Duong, T. H., & Nguyen, D. (2014). Self expression versus the environment: Attitudes in conflict. Young Consumers, 15(2), 138-152.
Brennan, L., & Parker, L. (2014). Beyond behaviour change: social marketing and social change. Journal of Social Marketing, 4(3), 194-197.
Nguyen, D., Parker, L., Brennan, L., & Clements, A. (2014). The taboo question: condom retailing in Vietnam. Journal of Social Marketing, 4(2), 133-154.
Brennan, L., Binney, W., Aleti, T., & Parker, L. (2014). Why validation is important: an example using the NEP scale. Market & Social Research, 22(2), 15-31.
Dubelaar, C., Jevons, C., & Parker, L. (2003). Personal information privacy and shopping behaviour on the Internet. Journal of Asia Pacific Marketing, 2(1), 65-74.
My Book Chapters.
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Parker, L., Cover, R., Young, C., & Ostapets, K. (2023). Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities. In Brennan, L., Parker, L., Garg, D., Kubacki, K., Jacksons, M. & Chorazy, E. (Eds.). Beyond the Dark Arts: Advancing marketing and communication theory and practice (pp. 149-166). Singapore: World Scientific.
Hewitt, J., Parker, L., McQuilten, G. & Khan, R. (2023). Sustainability chic and the future of fashion marketing. In Brennan, L., Parker, L., Garg, D., Kubacki, K., Jackson, M. & Chorazy, E. (Eds.). Beyond the Dark Arts: Advancing marketing and communication theory and practice (pp. 125-147). Singapore: World Scientific.
Micallef, D., Parker, L., & Brennan, L. (2023). More than just a Game: The challenge of changing emerging adult behaviour by marketing to gamers. In Brennan, L., Parker, L., Garg, D., Jackson, M., Kubacki, K., & Chorazy, E. (Eds.). Beyond the Dark Arts: Advancing marketing and communication theory and practice (pp. 229-247). Singapore: World Scientific.
Donnar, G., Hewitt, J., Finn, F., Parker, L., Brennan, L., & Dingeldei, J. (2023). “What could masculinity be?”: Using participatory co-design to define and support healthier masculinities. In G. Hastings & C. Domegan (Eds.), Social Marketing: Principles and Practice for Delivering Global Change, (pp. 209-214). Abingdon, UK: Routledge.
Kubacki, K., Parker, L., Domegan, C., & Brennan, L. (2022). The social impact of the relationship between marketing and society. In Kubacki, K., Parker, L., Domegan, C. & Brennan, L. (Eds.). The Routledge Companion to Marketing for Social Impact (pp. 1-9). Abingdon, UK: Routledge.
Polsa, P., Parker, L., & Brennan, L. (2022). Interdisciplinary approaches to marketing for social impact. In Kubacki, K., Parker, L., Domegan, C. & Brennan, L. (Eds.). The Routledge Companion to Marketing for Social Impact (pp. 370-384). Abingdon, UK: Routledge.
Parker, L., Brennan, L., Wafa, S. N., Luu, N., Phan-Le, N. T., & Chin, S. (2021). Ethical and social marketing in Asia: A multi-country perspective. In Strong, C. (Ed.). Ethical Approaches to Marketing: Positive Contributions to Society (pp.59-82). Berlin: De Gruyter Oldenbourg.
Parker, L., Sidik, M. & Truong, T. (2021). Towards universal helmet use: Advocating for change Vietnam. In Knox, K., Kubacki, K. & Rundle-Thiele, S. (Eds.). Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement (pp.191-203). Abingdon, UK: Routledge.
Brennan, L., Parker, L., Lockrey, S, Verghese, K., Chin, S., Langley, S., Hill, A., Phan-Le, N. T., Francis, C., Ryder, M., Jackson, M., Sherman, A., Chorazy, E., & Alessi, N. (2021). The wicked problem of packaging and consumers: Innovative approaches for sustainability research. In Muthu, S. S. (Ed.). Sustainable Packaging. Singapore: Springer.
Parker, L., & Brennan, L. (2020). Reinforcing the social in social marketing. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 1-7). Cheltenham, UK: Edward Elgar.
Brennan, L., Parker, L., & Chorazy, E. (2020). Social marketing frameworks. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 8-26). Cheltenham, UK: Edward Elgar.
Nguyen, D., Brennan, L., Parker, L., Phan-Le, N. T., & Chorazy, E. (2020). Social media mechanics and marketing strategy. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 27-46). Cheltenham, UK: Edward Elgar.
Brennan, L., Poole, L., Morgan, P., Parker, L., & Prasch, J. E. (2020). The Four Es: ingredients for successful social advertising. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 47-68). Cheltenham, UK: Edward Elgar.
Pochun, T., Brennan, L., & Parker, L. (2020). The use of emotions in social marketing and social advertising. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 69-85). Cheltenham, UK: Edward Elgar.
Brennan, L., Pochun, T., & Parker, L. (2020). Social marketing with fear, guilt and shame. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp.86-101). Cheltenham, UK: Edward Elgar.
Brennan, L., Parker, L., Nguyen, D., & Pochun, T. (2020). Positive emotions in social marketing and social advertising using humour. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 102-119). Cheltenham, UK: Edward Elgar.
Dingeldei, J., Brennan, L., Parker, L., Nguyen, D., & Chorazy, E. (2020). Telling stories: the science of social media content. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 120-136). Cheltenham, UK: Edward Elgar.
Bilby, J., Petersen, S. & Parker, L. (2019). The role of creativity in a digital world: Advertising practitioner views from China. In Bigne, E. & Rosengren, S. (Eds.). Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (pp.107-117). Wiesbaden, Germany: Springer Gabler.
Brennan, L., Donnar, G., Parker, L., & Alessi, N. (2018). “I know what I’m doing”: communicating a safety message to change the attitudes and behaviours of older men. In Hastings, G. & Domegan, C.. Social Marketing: Rebels with a cause (3rd ed.) (pp.406-419). Abingdon: Routledge.
Parker, L., Nguyen, D., & Brennan, L. (2017). Digital advertising and the new world of ‘viral’ advertising. In Crawford, R., Brennan, L., & Parker, L. (Eds.). Global Advertising Practice in a Borderless World (pp.42-58). Abingdon: Routledge.
Crawford, R., Brennan, L., Nguyen, D., & Parker, L. (2017). From global to social: digital communication and the future of globalisation and advertising. In Crawford, R., Brennan, L., & Parker, L. (Eds.). Global Advertising Practice in a Borderless World (pp.219-227). Abingdon: Routledge.
Parker, L., Brennan, L., & Nguyen, D. (2015). Social Marketing: Cambodia, Indonesia, the Philippines and Vietnam. In Nguyen, B. & Rowley, C. (Eds.), Ethical and Social Marketing in Asia (pp.161-192). Amsterdam: Elsevier.
Brennan, L., Parker, L., Nguyen, D., & Watne, T. A. (2015). Design Issues in Cross-Cultural Research: Suggestions for Researchers. In Strang, K. D. (Ed.), The Palgrave handbook of research design in business and management (pp. 81-102). New York, NY: Palgrave-Macmillan.
Parker, L. (2013). Personal hygiene, environmental sanitation: A Case of Social Marketing in the Mekong Delta. In L. Brennan, L. Parker, L., T. Aleti Watne, J. Fien, T. H. Duong, & M. A. Doan (Eds.), Growing sustainable communities: A development guide for Southeast Asia (pp. 241-253). Prahran: Tilde University Press.
Aleti Watne, T., Brennan, L., & Parker, L. (2013). Consumer socialisation agency in Southeast Asia: Understanding family decisions in relation to sustainable consumption. In L. Brennan, L. Parker, L., T. Aleti Watne, J. Fien, T. H. Duong, & M. A. Doan (Eds.), Growing sustainable communities: A development guide for Southeast Asia (pp. 51-65). Prahran: Tilde University Press.
Hewitt, J., Parker, L., McQuilten, G. & Khan, R. (2023). Sustainability chic and the future of fashion marketing. In Brennan, L., Parker, L., Garg, D., Kubacki, K., Jackson, M. & Chorazy, E. (Eds.). Beyond the Dark Arts: Advancing marketing and communication theory and practice (pp. 125-147). Singapore: World Scientific.
Micallef, D., Parker, L., & Brennan, L. (2023). More than just a Game: The challenge of changing emerging adult behaviour by marketing to gamers. In Brennan, L., Parker, L., Garg, D., Jackson, M., Kubacki, K., & Chorazy, E. (Eds.). Beyond the Dark Arts: Advancing marketing and communication theory and practice (pp. 229-247). Singapore: World Scientific.
Donnar, G., Hewitt, J., Finn, F., Parker, L., Brennan, L., & Dingeldei, J. (2023). “What could masculinity be?”: Using participatory co-design to define and support healthier masculinities. In G. Hastings & C. Domegan (Eds.), Social Marketing: Principles and Practice for Delivering Global Change, (pp. 209-214). Abingdon, UK: Routledge.
Kubacki, K., Parker, L., Domegan, C., & Brennan, L. (2022). The social impact of the relationship between marketing and society. In Kubacki, K., Parker, L., Domegan, C. & Brennan, L. (Eds.). The Routledge Companion to Marketing for Social Impact (pp. 1-9). Abingdon, UK: Routledge.
Polsa, P., Parker, L., & Brennan, L. (2022). Interdisciplinary approaches to marketing for social impact. In Kubacki, K., Parker, L., Domegan, C. & Brennan, L. (Eds.). The Routledge Companion to Marketing for Social Impact (pp. 370-384). Abingdon, UK: Routledge.
Parker, L., Brennan, L., Wafa, S. N., Luu, N., Phan-Le, N. T., & Chin, S. (2021). Ethical and social marketing in Asia: A multi-country perspective. In Strong, C. (Ed.). Ethical Approaches to Marketing: Positive Contributions to Society (pp.59-82). Berlin: De Gruyter Oldenbourg.
Parker, L., Sidik, M. & Truong, T. (2021). Towards universal helmet use: Advocating for change Vietnam. In Knox, K., Kubacki, K. & Rundle-Thiele, S. (Eds.). Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement (pp.191-203). Abingdon, UK: Routledge.
Brennan, L., Parker, L., Lockrey, S, Verghese, K., Chin, S., Langley, S., Hill, A., Phan-Le, N. T., Francis, C., Ryder, M., Jackson, M., Sherman, A., Chorazy, E., & Alessi, N. (2021). The wicked problem of packaging and consumers: Innovative approaches for sustainability research. In Muthu, S. S. (Ed.). Sustainable Packaging. Singapore: Springer.
Parker, L., & Brennan, L. (2020). Reinforcing the social in social marketing. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 1-7). Cheltenham, UK: Edward Elgar.
Brennan, L., Parker, L., & Chorazy, E. (2020). Social marketing frameworks. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 8-26). Cheltenham, UK: Edward Elgar.
Nguyen, D., Brennan, L., Parker, L., Phan-Le, N. T., & Chorazy, E. (2020). Social media mechanics and marketing strategy. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 27-46). Cheltenham, UK: Edward Elgar.
Brennan, L., Poole, L., Morgan, P., Parker, L., & Prasch, J. E. (2020). The Four Es: ingredients for successful social advertising. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 47-68). Cheltenham, UK: Edward Elgar.
Pochun, T., Brennan, L., & Parker, L. (2020). The use of emotions in social marketing and social advertising. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 69-85). Cheltenham, UK: Edward Elgar.
Brennan, L., Pochun, T., & Parker, L. (2020). Social marketing with fear, guilt and shame. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp.86-101). Cheltenham, UK: Edward Elgar.
Brennan, L., Parker, L., Nguyen, D., & Pochun, T. (2020). Positive emotions in social marketing and social advertising using humour. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 102-119). Cheltenham, UK: Edward Elgar.
Dingeldei, J., Brennan, L., Parker, L., Nguyen, D., & Chorazy, E. (2020). Telling stories: the science of social media content. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 120-136). Cheltenham, UK: Edward Elgar.
Bilby, J., Petersen, S. & Parker, L. (2019). The role of creativity in a digital world: Advertising practitioner views from China. In Bigne, E. & Rosengren, S. (Eds.). Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (pp.107-117). Wiesbaden, Germany: Springer Gabler.
Brennan, L., Donnar, G., Parker, L., & Alessi, N. (2018). “I know what I’m doing”: communicating a safety message to change the attitudes and behaviours of older men. In Hastings, G. & Domegan, C.. Social Marketing: Rebels with a cause (3rd ed.) (pp.406-419). Abingdon: Routledge.
Parker, L., Nguyen, D., & Brennan, L. (2017). Digital advertising and the new world of ‘viral’ advertising. In Crawford, R., Brennan, L., & Parker, L. (Eds.). Global Advertising Practice in a Borderless World (pp.42-58). Abingdon: Routledge.
Crawford, R., Brennan, L., Nguyen, D., & Parker, L. (2017). From global to social: digital communication and the future of globalisation and advertising. In Crawford, R., Brennan, L., & Parker, L. (Eds.). Global Advertising Practice in a Borderless World (pp.219-227). Abingdon: Routledge.
Parker, L., Brennan, L., & Nguyen, D. (2015). Social Marketing: Cambodia, Indonesia, the Philippines and Vietnam. In Nguyen, B. & Rowley, C. (Eds.), Ethical and Social Marketing in Asia (pp.161-192). Amsterdam: Elsevier.
Brennan, L., Parker, L., Nguyen, D., & Watne, T. A. (2015). Design Issues in Cross-Cultural Research: Suggestions for Researchers. In Strang, K. D. (Ed.), The Palgrave handbook of research design in business and management (pp. 81-102). New York, NY: Palgrave-Macmillan.
Parker, L. (2013). Personal hygiene, environmental sanitation: A Case of Social Marketing in the Mekong Delta. In L. Brennan, L. Parker, L., T. Aleti Watne, J. Fien, T. H. Duong, & M. A. Doan (Eds.), Growing sustainable communities: A development guide for Southeast Asia (pp. 241-253). Prahran: Tilde University Press.
Aleti Watne, T., Brennan, L., & Parker, L. (2013). Consumer socialisation agency in Southeast Asia: Understanding family decisions in relation to sustainable consumption. In L. Brennan, L. Parker, L., T. Aleti Watne, J. Fien, T. H. Duong, & M. A. Doan (Eds.), Growing sustainable communities: A development guide for Southeast Asia (pp. 51-65). Prahran: Tilde University Press.
My Industry Reports.
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Brennan, L., Parker, L., Schivinski, B., Jackson, M., Pochun, T., Florence, E., Langley, S., Hill, A., Ryder, M., Lockrey, S., Verghese, K., Francis, C., Sherman, A., Alessi, N., Phan-Le, N. T., & Chorazy, E. (2023). Consumer perceptions of the role of packaging in reducing food waste: Final Project Report. Fight Food Waste Cooperative Research Centre, Adelaide.
Brennan, L., Schivinski, B., Pochun, T., Parker, L., Hill, A., Ryder, M., Lockrey, S., Verghese, K., Langley, S., Francis, C., Jackson, M., & Phan-Le, N. T. (2022). Consumer Acceptance of Packaging Design Alternatives: Industry Report. Fight Food Waste Cooperative Research Centre, Adelaide.
Brennan, L., Parker, L., Hill, A., Pochun, T., Schivinski, B., Lockrey, S., Ryder, M., Verghese, K., Langley, S., Jackson, M., Francis, C., & Phan-Le, N. T. (2022). Consumer Acceptance of Packaging Design Alternatives: Survey Data Set. Fight Food Waste Cooperative Research Centre, Adelaide.
Brennan, L., Parker, L., Hill, A., Lockrey, S., Ryder, M., Verghese, K., Langley, S., Francis, C., & Phan-Le, N. T. (2022). Focus Group Concept Testing of Packaging Solutions: Topline Report. Fight Food Waste Cooperative Research Centre, Adelaide.
Ryder, M., Brennan, L., Parker, L., Lockrey, S., Verghese, K., Francis, C., Hill, A., Langley, S., Alessi, N., Phan-Le, N. T., Jackson, M., Sherman, A., & Chorazy, E. (2022). Consumer Perceptions of the Role of Packaging in Reducing Food Waste: Packaging Design Concepts. Fight Food Waste Cooperative Research Centre, Adelaide.
Langley, S., Parker, L., Phan-Le, N. T., Brennan, L., Verghese, K., Lockrey, S., Hill, A., Francis, C., Ryder, M., Alessi, N., Jackson, M., Sherman, A., & Chorazy, E. (2021). Consumer Perceptions of the Role of Packaging in Reducing Food Waste: Pack Information Interviews: Insights Report. Fight Food Waste Cooperative Research Centre, Adelaide.
Ryder, M., Brennan, L., Parker, L., Lockrey, S., Verghese, K., Francis, C., Hill, A., Langley, S., Alessi, N., Phan-Le, N. T., Jackson, M., Sherman, A., & Chorazy, E. (2021). Consumer Perceptions of the Role of Packaging in Reducing Food waste – Industry Think Tank Results. Fight Food Waste Cooperative Research Centre, Adelaide.
Francis, C., Langley, S., Verghese, K., Lockrey, S., Ryder, M., Hill, A., Phan, T., Brennan, L., and Parker, L. (2021). Consumer perceptions of the role of packaging in minimising food waste - baseline model proposal. Fight Food Waste Cooperative Research Centre, Adelaide.
Brennan, L., Schivinski, B., Pochun, T., Parker, L., Hill, A., Ryder, M., Lockrey, S., Verghese, K., Langley, S., Francis, C., Jackson, M., & Phan-Le, N. T. (2022). Consumer Acceptance of Packaging Design Alternatives: Industry Report. Fight Food Waste Cooperative Research Centre, Adelaide.
Brennan, L., Parker, L., Hill, A., Pochun, T., Schivinski, B., Lockrey, S., Ryder, M., Verghese, K., Langley, S., Jackson, M., Francis, C., & Phan-Le, N. T. (2022). Consumer Acceptance of Packaging Design Alternatives: Survey Data Set. Fight Food Waste Cooperative Research Centre, Adelaide.
Brennan, L., Parker, L., Hill, A., Lockrey, S., Ryder, M., Verghese, K., Langley, S., Francis, C., & Phan-Le, N. T. (2022). Focus Group Concept Testing of Packaging Solutions: Topline Report. Fight Food Waste Cooperative Research Centre, Adelaide.
Ryder, M., Brennan, L., Parker, L., Lockrey, S., Verghese, K., Francis, C., Hill, A., Langley, S., Alessi, N., Phan-Le, N. T., Jackson, M., Sherman, A., & Chorazy, E. (2022). Consumer Perceptions of the Role of Packaging in Reducing Food Waste: Packaging Design Concepts. Fight Food Waste Cooperative Research Centre, Adelaide.
Langley, S., Parker, L., Phan-Le, N. T., Brennan, L., Verghese, K., Lockrey, S., Hill, A., Francis, C., Ryder, M., Alessi, N., Jackson, M., Sherman, A., & Chorazy, E. (2021). Consumer Perceptions of the Role of Packaging in Reducing Food Waste: Pack Information Interviews: Insights Report. Fight Food Waste Cooperative Research Centre, Adelaide.
Ryder, M., Brennan, L., Parker, L., Lockrey, S., Verghese, K., Francis, C., Hill, A., Langley, S., Alessi, N., Phan-Le, N. T., Jackson, M., Sherman, A., & Chorazy, E. (2021). Consumer Perceptions of the Role of Packaging in Reducing Food waste – Industry Think Tank Results. Fight Food Waste Cooperative Research Centre, Adelaide.
Francis, C., Langley, S., Verghese, K., Lockrey, S., Ryder, M., Hill, A., Phan, T., Brennan, L., and Parker, L. (2021). Consumer perceptions of the role of packaging in minimising food waste - baseline model proposal. Fight Food Waste Cooperative Research Centre, Adelaide.