A Little About Me.

I am ​a Professor of Communication for Social Change and a leading social marketing and advertising scholar whose research sits at the nexus of behaviour change, communicating health and digital communication. Leading teams of researchers, my research addresses pressing social problems related to health and sustainability.

​I have over one hundred peer-reviewed publications including influential co-authored books Social Marketing and Advertising in the Age of Social Media (2020) and Social Marketing and Behaviour Change: From Theory to Action (Second Edition. 2026) which guide social marketing practitioners and scholars.

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My Latest Books.

Social Marketing and Behaviour Change: From Theory to Action (Edward Elgar, 2026)

Look at my book

Professional Communication: Influencing, Engaging, and Transforming (Routledge, 2026)

Look at my book

Packaging, Consumers and Food Waste: Innovative Approaches for Sustainable Practices (Springer, 2026)
Available August, 2026

My Research.

Look at ALL My Publications

My Current Projects.

Look at all My Projects

Get In Touch.

Please reach out if you want to talk about my research, research projects or possibly doing a PhD.
I am happy to share copies of my publications when Copyright allows.

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