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A Little About Me.I am an Associate Professor and a leading social marketing and advertising scholar whose research sits at the nexus of behaviour change, communicating health and digital advertising.
Leading teams of researchers, my research addresses pressing social problems related to health and sustainability. I have over fifty peer-reviewed publications including influential co-authored books Social Marketing and Advertising in the Age of Social Media (2020) and Social Marketing and Behaviour Change: Models, theory and applications (2014) which guide social marketing practitioners and scholars. |
