Co-Lab.
The Co-Lab (Communication Collaboratory) is a collaborative model where undergraduate and postgraduate students and PhD candidates work together with senior academics and Early Career Researchers to examine issues related to communication – especially in the fields of health, the environment and social issues. The Lab also explores digital aspects of communication such a social media, social influence and digital communication.
The Co-Lab is co-led by Associate Professor Lukas Parker, Professor Linda Brennan and Dr Ella Chorazy and is situated in the School of Media and Communication at RMIT University and part of 3C - Communication and Change Co-Lab.
The Co-Lab is co-led by Associate Professor Lukas Parker, Professor Linda Brennan and Dr Ella Chorazy and is situated in the School of Media and Communication at RMIT University and part of 3C - Communication and Change Co-Lab.
Join the Co-Lab.
If you are considering undertaking a PhD with the Co-Lab then take a look at whether your project area or idea aligns to the Co-Lab's focus.
My Current PhD candidates.
Jon Hewitt
Navigating the social and the commercial: Marketing fashion-based Social Enterprise in Southeast Asia.
Katia Ostapets
Promoting health in young adults by harnessing the power of health and wellbeing influencers.
Shatha Fahad Alamer
The Influence of Advertising on Saudi Consumers' Purchasing Behaviours Towards Ugly Food for Food Waste Reduction
Juan José Cárdenas
Regenerative Packaging: Modifying consumer behavior towards food waste awareness and reduction.
Navigating the social and the commercial: Marketing fashion-based Social Enterprise in Southeast Asia.
Katia Ostapets
Promoting health in young adults by harnessing the power of health and wellbeing influencers.
Shatha Fahad Alamer
The Influence of Advertising on Saudi Consumers' Purchasing Behaviours Towards Ugly Food for Food Waste Reduction
Juan José Cárdenas
Regenerative Packaging: Modifying consumer behavior towards food waste awareness and reduction.
My Recent PhD graduates.
Bonnie Stevens (Completed: 2024)
Exploring Experiential Audience Engagement through a Communities of Practice-based Approach to Publishing
David Micallef (Completed: 2024)
Fit to Play: How can Online Games be used to influence the Dietary Behaviour of Emerging Adults?
Nhat Tram Phan-Le (Completed: 2023)
The influence of mindfulness on sustainable consumption: the context of household food waste.
.
Sy Nurleyana Wafa Sy Naguib Wafa (Completed: 2022)
Augmented Reality Adoption in Marketing Communications: Agency Practitioner and Client Perspectives.
Luu Thi Thao Nguyen (Completed: 2022)
The Emergence of a Hybrid Market for Social Enterprises.
Daniel Burns (Completed: 2021)
Framing the Environment A critical analysis of news media in Vietnam.
Supanida Chantarin (Completed: 2019).
Taking student-centred learning outside its comfort zone: student and staff experiences of international higher education in Vietnam.
Hayat Alzhrani (Completed: 2019).
Communication strategies to enhance health behaviour of women in Saudi Arabia.
Nguyen Anh Thu (Competed: 2018).
Exploring consumers' green purchase intention for a packaged food product with regard to eco-friendly packaging: the case of packaged instant noodles in Vietnam.
Exploring Experiential Audience Engagement through a Communities of Practice-based Approach to Publishing
David Micallef (Completed: 2024)
Fit to Play: How can Online Games be used to influence the Dietary Behaviour of Emerging Adults?
Nhat Tram Phan-Le (Completed: 2023)
The influence of mindfulness on sustainable consumption: the context of household food waste.
.
Sy Nurleyana Wafa Sy Naguib Wafa (Completed: 2022)
Augmented Reality Adoption in Marketing Communications: Agency Practitioner and Client Perspectives.
Luu Thi Thao Nguyen (Completed: 2022)
The Emergence of a Hybrid Market for Social Enterprises.
Daniel Burns (Completed: 2021)
Framing the Environment A critical analysis of news media in Vietnam.
Supanida Chantarin (Completed: 2019).
Taking student-centred learning outside its comfort zone: student and staff experiences of international higher education in Vietnam.
Hayat Alzhrani (Completed: 2019).
Communication strategies to enhance health behaviour of women in Saudi Arabia.
Nguyen Anh Thu (Competed: 2018).
Exploring consumers' green purchase intention for a packaged food product with regard to eco-friendly packaging: the case of packaged instant noodles in Vietnam.
My PhD candidate publications.
|
|
|
Brennan, L., Micallef, D., Jenkins, E. L., Parker, L., & Alessi, N. (2024). Collective intelligence for fighting food waste: changing the way things are done with participatory design. Journal of Social Marketing, 14(2), 163-186.
Phan-Le, N. T., Brennan, L., & Parker, L. (2024). An Integrated Model of the Sustainable Consumer. Sustainability, 16(7), 3023.
Young, C., Cover, R., Parker, L., & Ostapets, K. (2024). Conveying COVID-19 Health Information with CALD Social Media Influencers: The Cultural Role of Brand Consistency and Relatability for Identity Authenticity. Journal of Intercultural Studies, 45(3), 548-563.
Micallef, D., Parker, L., Brennan, L., Schivinski, B. & Jackson, M. (2024). Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour, Journal of Social Marketing, 14(1), 95-113.
Micallef, D., Schivinski, B., Brennan, L., Parker, L., & Jackson, M. (2024). “What Are You Eating?” Is the Influence of Fortnite Streamers Expanding Beyond the Game? Journal of Electronic Gaming and Esports, 2(1), 1-9.
Brennan, L., Parker, L., Garg, D., Kubacki, K., Jackson, M. & Chorazy, E. (Eds., 2023). Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice, Singapore: World Scientific.
Cover, R., Parker, L., Young, C. & Ostapets, K. (2023). Entertaining information: Third-party influencers’ role in COVID-safety health communication, Media International Australia, #(#), 1-15.
Brennan, L., Francis, C., Jenkins, E. L., Schivinski, B., Jackson, M., Florence, E., Parker, L., Langley, S., Lockrey, S., Verghese, K., Phan-Le, N. T., Hill, A. and Ryder, M. (2023). Consumer perceptions of food packaging in its role in fighting food waste, Sustainability, 15(3), 1917.
Parker, L., Cover, R., Young, C., & Ostapets, K. (2023). Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities. In Brennan, L., Parker, L., Garg, D., Kubacki, K., Jacksons, M. & Chorazy, E. (Eds.). Beyond the Dark Arts: Advancing marketing and communication theory and practice (pp. 149-166). Singapore: World Scientific.
Hewitt, J., Parker, L., McQuilten, G. & Khan, R. (2023). Sustainability chic and the future of fashion marketing. In Brennan, L., Parker, L., Garg, D., Kubacki, K., Jackson, M. & Chorazy, E. (Eds.). Beyond the Dark Arts: Advancing marketing and communication theory and practice (pp. 125-147). Singapore:, World Scientific.
Micallef, D., Parker, L., & Brennan, L. (2023). More than just a Game: The challenge of changing emerging adult behaviour by marketing to gamers. In Brennan, L., Parker, L., Garg, D., Jackson, M., Kubacki, K., & Chorazy, E. (Eds.). Beyond the Dark Arts: Advancing marketing and communication theory and practice (pp. 229-247). Singapore: World Scientific.
Donnar, G., Hewitt, J., Finn, F., Parker, L., Brennan, L., & Dingeldei, J. (2023). “What could masculinity be?”: Using participatory co-design to define and support healthier masculinities. In G. Hastings & C. Domegan (Eds.), Social Marketing: Principles and Practice for Delivering Global Change (pp. 209-214). Abingdon, UK: Routledge.
Micallef, D., Parker, L., Brennan, L., Schivinski, B., & Jackson, M. (2022). Improving the health of emerging adult gamers – a scoping review of influences. Nutrients, 14, 2226.
Phan-Le, N. T., Brennan, L. & Parker, L. (2022). The search for scientific meaning in mindfulness research: insights from a scoping review. PLoS ONE, 17(5), e0264924.
Langley, S, Phan-Le, N. T., Brennan, L., Parker, L., Jackson, M., Francis, C., Lockrey, S., Verghese, K., & Alessi, N. (2021). The good, the bad, and the ugly: food packaging and consumers. Sustainability. 13(22), 12409.
Parker, L., Brennan, L., Wafa, S. N., Luu, N., Phan-Le, N. T., & Chin, S. (2021). Ethical and social marketing in Asia: A multi-country perspective. In Strong, C. (Ed.). Ethical Approaches to Marketing: Positive Contributions to Society (pp.59-82). Berlin: De Gruyter Oldenbourg.
Micallef, D., Brennan, L., Parker, L, Schivinski, B., & Jackson, M. (2021). Where do online games fit into the health behaviour ecology of emerging adults: A scoping review. Nutrients, 13, 2895.
Jackson, M., Brennan, L., & Parker, L. (2021). The public health community’s use of social media for policy advocacy: A scoping review and suggestions to advance the field. Public Health, 198, 146-155.
Brennan, L., Parker, L., Lockrey, S, Verghese, K., Chin, S., Langley, S., Hill, A., Phan-Le, N. T., Francis, C., Ryder, M., Jackson, M., Sherman, A., Chorazy, E., & Alessi, N. (2021). The wicked problem of packaging and consumers: Innovative approaches for sustainability research. In Muthu, S. S. (Ed.). Sustainable Packaging (pp. 137-176). Singapore: Springer.
Nguyen, A. T., Parker, L., Brennan, L., & Lockrey, S. (2020). A consumer definition of eco-friendly packaging. Journal of Cleaner Production, 252, 119792.
Jackson, M., Parker, L., Brennan, L., & Robinson, J. (2020). Balancing benefits: Evidence-based guidelines for school-banking programs. International Journal of Bank Marketing, 39(4), 678-708.
Nguyen, D., Brennan, L., Parker, L., Phan-Le, N. T., & Chorazy, E. (2020). Social media mechanics and marketing strategy. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 27-46). Cheltenham, UK: Edward Elgar.
Phan-Le, N. T., Brennan, L., & Parker, L. (2024). An Integrated Model of the Sustainable Consumer. Sustainability, 16(7), 3023.
Young, C., Cover, R., Parker, L., & Ostapets, K. (2024). Conveying COVID-19 Health Information with CALD Social Media Influencers: The Cultural Role of Brand Consistency and Relatability for Identity Authenticity. Journal of Intercultural Studies, 45(3), 548-563.
Micallef, D., Parker, L., Brennan, L., Schivinski, B. & Jackson, M. (2024). Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour, Journal of Social Marketing, 14(1), 95-113.
Micallef, D., Schivinski, B., Brennan, L., Parker, L., & Jackson, M. (2024). “What Are You Eating?” Is the Influence of Fortnite Streamers Expanding Beyond the Game? Journal of Electronic Gaming and Esports, 2(1), 1-9.
Brennan, L., Parker, L., Garg, D., Kubacki, K., Jackson, M. & Chorazy, E. (Eds., 2023). Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice, Singapore: World Scientific.
Cover, R., Parker, L., Young, C. & Ostapets, K. (2023). Entertaining information: Third-party influencers’ role in COVID-safety health communication, Media International Australia, #(#), 1-15.
Brennan, L., Francis, C., Jenkins, E. L., Schivinski, B., Jackson, M., Florence, E., Parker, L., Langley, S., Lockrey, S., Verghese, K., Phan-Le, N. T., Hill, A. and Ryder, M. (2023). Consumer perceptions of food packaging in its role in fighting food waste, Sustainability, 15(3), 1917.
Parker, L., Cover, R., Young, C., & Ostapets, K. (2023). Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities. In Brennan, L., Parker, L., Garg, D., Kubacki, K., Jacksons, M. & Chorazy, E. (Eds.). Beyond the Dark Arts: Advancing marketing and communication theory and practice (pp. 149-166). Singapore: World Scientific.
Hewitt, J., Parker, L., McQuilten, G. & Khan, R. (2023). Sustainability chic and the future of fashion marketing. In Brennan, L., Parker, L., Garg, D., Kubacki, K., Jackson, M. & Chorazy, E. (Eds.). Beyond the Dark Arts: Advancing marketing and communication theory and practice (pp. 125-147). Singapore:, World Scientific.
Micallef, D., Parker, L., & Brennan, L. (2023). More than just a Game: The challenge of changing emerging adult behaviour by marketing to gamers. In Brennan, L., Parker, L., Garg, D., Jackson, M., Kubacki, K., & Chorazy, E. (Eds.). Beyond the Dark Arts: Advancing marketing and communication theory and practice (pp. 229-247). Singapore: World Scientific.
Donnar, G., Hewitt, J., Finn, F., Parker, L., Brennan, L., & Dingeldei, J. (2023). “What could masculinity be?”: Using participatory co-design to define and support healthier masculinities. In G. Hastings & C. Domegan (Eds.), Social Marketing: Principles and Practice for Delivering Global Change (pp. 209-214). Abingdon, UK: Routledge.
Micallef, D., Parker, L., Brennan, L., Schivinski, B., & Jackson, M. (2022). Improving the health of emerging adult gamers – a scoping review of influences. Nutrients, 14, 2226.
Phan-Le, N. T., Brennan, L. & Parker, L. (2022). The search for scientific meaning in mindfulness research: insights from a scoping review. PLoS ONE, 17(5), e0264924.
Langley, S, Phan-Le, N. T., Brennan, L., Parker, L., Jackson, M., Francis, C., Lockrey, S., Verghese, K., & Alessi, N. (2021). The good, the bad, and the ugly: food packaging and consumers. Sustainability. 13(22), 12409.
Parker, L., Brennan, L., Wafa, S. N., Luu, N., Phan-Le, N. T., & Chin, S. (2021). Ethical and social marketing in Asia: A multi-country perspective. In Strong, C. (Ed.). Ethical Approaches to Marketing: Positive Contributions to Society (pp.59-82). Berlin: De Gruyter Oldenbourg.
Micallef, D., Brennan, L., Parker, L, Schivinski, B., & Jackson, M. (2021). Where do online games fit into the health behaviour ecology of emerging adults: A scoping review. Nutrients, 13, 2895.
Jackson, M., Brennan, L., & Parker, L. (2021). The public health community’s use of social media for policy advocacy: A scoping review and suggestions to advance the field. Public Health, 198, 146-155.
Brennan, L., Parker, L., Lockrey, S, Verghese, K., Chin, S., Langley, S., Hill, A., Phan-Le, N. T., Francis, C., Ryder, M., Jackson, M., Sherman, A., Chorazy, E., & Alessi, N. (2021). The wicked problem of packaging and consumers: Innovative approaches for sustainability research. In Muthu, S. S. (Ed.). Sustainable Packaging (pp. 137-176). Singapore: Springer.
Nguyen, A. T., Parker, L., Brennan, L., & Lockrey, S. (2020). A consumer definition of eco-friendly packaging. Journal of Cleaner Production, 252, 119792.
Jackson, M., Parker, L., Brennan, L., & Robinson, J. (2020). Balancing benefits: Evidence-based guidelines for school-banking programs. International Journal of Bank Marketing, 39(4), 678-708.
Nguyen, D., Brennan, L., Parker, L., Phan-Le, N. T., & Chorazy, E. (2020). Social media mechanics and marketing strategy. In Parker, L., & Brennan, L. (Eds.). Social Marketing and Advertising in the Age of Social Media (pp. 27-46). Cheltenham, UK: Edward Elgar.